I'm the growth partner consumer & D2C founders bring in when marketing has to pay for itself. Part strategist, part operator — I build the engine, then make it compound.
5–10x
Marketing ROI
₹0Cr+
Revenue generated for brands
0+
Brands consulted & scaled
0+
Global markets served
0+
Years driving growth
Trusted by global brands & agency groups
Six chapters of measurable commercial impact — from D2C turnarounds to programmatic returns for international majors.
11.4x
Marketing ROI, scaled from 3.8x
Rebuilt a D2C brand's full-funnel engine — doubling monthly orders and cutting acquisition-cost ratios by 42%.
6.24x
ROAS for a French automotive major
Programmatic display & Amazon DSP strategy for Michelin (France) delivering efficient, at-scale returns.
+19%
Sales uplift for a UK electronics brand
Full-funnel media strategy for Cambridge Audio (UK) via DSP and programmatic display.
4,250+
Qualified leads → 185 new centre openings
B2B & B2C demand-generation across a multi-brand franchise portfolio at a consistent 3x ROI.
$100K+
Monthly media budgets managed
Across Google, Meta, LinkedIn, Amazon and programmatic — with attribution, forecasting and executive reporting.
5–10x
Consistent marketing ROI, sustained
Integrated programmes spanning paid media, ecommerce CRO and CRM-led lifecycle marketing across markets.
Founders hire me for one reason: to turn marketing from a cost centre into a predictable growth engine. Here's where I do that best.
Positioning, category strategy and a full-funnel growth plan — the decisions that decide whether spend compounds or leaks. Board-ready, revenue-first.
Hands-on paid media and marketplace growth across Google, Meta, Amazon DSP and programmatic — engineered for ROAS, not vanity metrics.
Senior marketing leadership without the full-time hire — I own the number, build the team and run the operating rhythm alongside your founders.
The unsexy engine that quietly doubles LTV — CRM, WhatsApp, email and lifecycle systems that turn first orders into repeat revenue.
A focused, done-with-you engagement to turn marketing into a predictable, compounding growth engine — in one quarter, with the numbers to prove it.
Diagnose
Full growth audit — funnel, spend, data and positioning. We find the leaks and the leverage.
Rebuild
Restructure paid media, listings/CRO and messaging around a single revenue-first plan.
Compound
Scale what works, layer in retention & lifecycle, and hand over a system your team can run.
What you walk away with
Limited to 3 brands per quarter
Four companies founded across marketing, ecommerce and community — so when I sit across from a founder, I've been in that seat too.
A digital marketing venture (LG Group era) driving large-scale brand and demand campaigns across aviation, education and consumer categories.
www.smartdigi.inMy independent growth practice — advising consumer & D2C founders worldwide on brand, performance, ecommerce and retention with 5x–10x ROI.
www.dnadigital.inA community and advisory platform connecting founders and marketers to compound growth through shared playbooks and peer learning.
www.d32noida.comA D2C / ecommerce venture applying the full-funnel playbook first-hand — from marketplace listings and CRO to lifecycle and retention.
www.sungglr.shopReal briefs, real turnarounds — how the biggest wins actually happened, from challenge to approach to results.
11.4x ROAS, tripled in 8 months
Challenge
Low organic visibility from poor listings and SEO, high ACOS from inefficient campaigns, and weak product-page engagement.
Approach
Revamped listings with optimized keywords and interactive A+ content, then restructured underperforming ad campaigns around high-intent keywords and efficient budgets.
11.4x
ROAS (from 3.8x)
+68%
Revenue — ₹14.7L → ₹24.7L
2x
Orders — 4,819 → 10,092
8.8%
TACOS (from 15.3%)
Proved DSP drove 81% of sales
Challenge
Long purchase cycles for high-value products meant Amazon DSP looked low-ROAS and was at risk of being cut — despite its hidden full-funnel impact.
Approach
Full-funnel DSP + Sponsored Ads mix, using Amazon Marketing Cloud to map shopper journeys and prove DSP's role in initiating intent and driving branded search.
81%
Of sales influenced by DSP
+19%
Uplift in overall sales
+48%
Increase in customer base
38K
Branded searches in 21 months
6.24x ROAS, premium at scale
Challenge
Scale beyond Sponsored Ads profitably while protecting Michelin's premium positioning in France.
Approach
Activated Amazon DSP with audience targeting and remarketing, with weekly optimization and balanced budget allocation for sustainable, profitable scale.
6.24x
ROAS on spend
€44.2K
Total sales
€7.1K
Total ad cost
6x+
Return validating DSP long-term
4,250+ leads → 185 centers opened
Challenge
Low visibility in a competitive education market and difficulty attracting qualified investors and franchise partners.
Approach
Built a lead-generation engine (performance + SEO), conversion-focused investor webinars and pitch funnels, plus market targeting and launch support for faster rollout.
4,250+
Leads generated
185
Centers opened
3x
ROI within 18 months
-40%
Churn via quality targeting
From D2C brands in the US and UK to consumer majors across the UAE, Southeast Asia and South Africa — hover the map to see where I've built growth engines.
Cross-border ecommerce growth
Auto-touring · hover to explore
For 16 years I've sat on both sides of the table — inside global agency groups and as the founder brands call directly. Today I run DNA Digital, advising founders and leadership teams across India, the US, UK, EU and UAE on the growth decisions that actually move revenue.
I've managed multi-crore budgets, built teams and P&Ls, and delivered 5x–10x returns for brands in aviation, FMCG, technology and D2C. No hand-offs, no fluff — just senior judgement and an operator who owns the outcome with you.
Expertise
Certified
“Working with DNA Digital on STIM was a very positive experience. The team was proactive, responsive, and genuinely invested in the brand's growth. They helped us scale performance significantly, improving ROAS to 8 within the first 3 months and further elevating it to 11.4 over the following 8 months. It was a pleasure working with a team that combined strategy with action.”
A 30-minute, no-pitch conversation about your brand, your goals and whether we're the right fit. If I can't help, I'll point you to someone who can.
Advisory, fractional CMO, or hands-on delivery — tell me where you want to take the brand and I'll tell you exactly how I'd get you there. I reply personally.
Discovery call
A focused conversation on where you are, where you want to be, and whether I'm the right partner.
Growth audit
I pressure-test your funnel, spend and data, and map the highest-leverage moves.
Engagement
Advisory, fractional or hands-on delivery — scoped to your stage and outcomes.